Melbourne Offline 14 April 2024 - 17:26 New York Offline 14 April 2024 - 03:26 Chicago Offline 14 April 2024 - 02:26

The Department of Bed Intentions


Introducing The Department of Bed Intentions. Founder Sophie McGrath came to Blurr with an innovative product idea; the worlds first microbiome friendly lubricant. Blurr collaborated with Sophie to evolve the idea of pleasure as a practice, bringing all natural and sustainable products to the bedroom by crafting a world first sex and sleep brand.

Introducing The Department of Bed Intentions. Founder Sophie McGrath came to Blurr with an innovative product idea; the worlds first microbiome friendly lubricant. Blurr collaborated with Sophie to evolve the idea of pleasure as a practice, bringing all natural and sustainable products to the bedroom by crafting a world first sex and sleep brand.

The Blurr

With so much sex saturating the market, how can we position this sustainable sex and sleep brand to be the only one people want to reach for in the bedroom?

SERVICES
Naming
Visual Identity
Packaging
UX/UI Website Design
Art Direction
Brand Guidelines
The Blurr

With so much sex saturating the market, how can we position this sustainable sex and sleep brand to be the only one people want to reach for in the bedroom?

The Clarity

Inspired by the science of the body and embracing your own curiosities, The Department of Bed Intentions presented the opportunity to evolve from a singular sex product idea, to a brand encompassing all things sex and sleep. Every element of the brand is curated to invoke the senses, from the textural feel of the packaging to UI elements that interact like human play. The customer experiences the brand in ways that you want to feel yourself, and your partner, in the bedroom.

The Results

The Department of Bed Intentions is B-Corp certified making it the first sexual wellness B-Corp brand in Australia

Evolved from stand-alone product to both sex and sleep product lines

The Clarity

Inspired by the science of the body and embracing your own curiosities, The Department of Bed Intentions presented the opportunity to evolve from a singular sex product idea, to a brand encompassing all things sex and sleep. Every element of the brand is curated to invoke the senses, from the textural feel of the packaging to UI elements that interact like human play. The customer experiences the brand in ways that you want to feel yourself, and your partner, in the bedroom.

The Results

Evolved from stand-alone product to both sex and sleep product lines

First sexual wellness B-Corp brand in Australia

The Bureau

Creative Director

Jessica Dimcevski

Art Direction

Andy Webb

Design

Andy Webb
Akansha Kukreja
Alicia Goodmanson
Carolyn White

Naming

Jingleheimer

Tone of Voice

Erika Geraerts
Ellen Jenkinson

Photography

Melissa Cowan
Daniel Herrmann-Zoll

Web Development

Allan Pooley

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