HEAVIKO
With over 1 million followers across her social media channels, Meg Gallagher is a force in the women’s fitness industry. Heaviko was born out of the desire to champion Meg’s community and provide them with strength training equipment that caters to every lifter.
With over 1 million followers across her social media channels, Meg Gallagher is a force in the women’s fitness industry. Heaviko was born out of the desire to champion Meg’s community and provide them with strength training equipment that caters to every lifter.
The Blurr
How can we redefine the concept of strength for women without resorting to societal clichés? Our research revealed a significant oversight in the fitness market—in a male-dominated space, brands aren’t speaking directly to women engaged in strength training. To stand out in the category, we need to elevate inclusivity and diversity within the femme fitness community.
SERVICES
The Clarity
The directive was clear: forge a brand that transcends stereotypes, offering equipment for every lifter—regardless of where they stand in their training journey. Inspired by the harmonious tension between heavy lifting equipment and feminine aesthetic, Heaviko’s brand world utilizes a dense word mark paired with a refined typographic system built for expressive and lighthearted play.
