Melbourne Online 20 August 2022 - 13:14 New York Offline 19 August 2022 - 23:14 Chicago Offline 19 August 2022 - 22:14

OFFICE OF PLANETERY OBSERVATIONS


A tailored approach to eco-solutions, that you don’t need to be a rocket scientist to understand.
Creating a brand for a service up in the sky, and bringing it down to earth.

A tailored approach to eco-solutions, that you don’t need to be a rocket scientist to understand.
Creating a brand for a service up in the sky, and bringing it down to earth.

The Blurr

How do you define a business and offering made to benefit the whole earth? How do you bring more of what makes us human into a science-led industry? How do we speak about complex information and insights with empathy and clarity?

With equal expertise in city planning and earth science OPO provides near real-time environmental analytics from satellite. OPO found it challenging to communicate clearly and effectively its services and products, in a category full of complex and layered methodologies, analytics, and jargon. Founder, Thomas Gooch came to Blurr to help bring the brand and its offering to a place that consumers could understand.

Services
  • Investor Pitch & Proposal Design
  • Product Development
  • Brand Strategy & Story
  • Tone of Voice
  • Brand System & Visual Identity
  • UX & UI Design
  • Beta Testing
The Blurr

How do you define a business and offering made to benefit the whole earth? How do you bring more of what makes us human into a science-led industry? How do we speak about complex information and insights with empathy and clarity?

With equal expertise in city planning and earth science OPO provides near real-time environmental analytics from satellite. OPO found it challenging to communicate clearly and effectively its services and products, in a category full of complex and layered methodologies, analytics, and jargon. Founder, Thomas Gooch came to Blurr to help bring the brand and its offering to a place that consumers could understand.

The Clarity
In an industry that places science and technology first, Blurr positioned OPO to be nature and people first. Where others use industry jargon and acronyms, OPO would use relatable, colloquial language and communications. 
To do this, we prioritized empathy and humanity, telling a story and vision that the founder could move forward with, of how Office Of Planetary Observations – OPO, came to be. The brand identity was built around the symmetry of the moon and the earths grid systems, providing an organized structure and making it easy for navigation and translation of key analytics and data. 
Services
  • Investor Pitch & Proposal Design
  • Product Development
  • Brand Strategy & Story
  • Tone of Voice
  • Brand System & Visual Identity
  • UX & UI Design
  • Beta Testing
The Clarity

In an industry that places science and technology first, Blurr positioned OPO to be nature and people first. Where others use industry jargon and acronyms, OPO would use relatable, colloquial language and communications.

To do this, we prioritized empathy and humanity, telling a story and vision that the founder could move forward with, of how Office Of Planetary Observations – OPO, came to be. The brand identity was built around the symmetry of the moon and the earth’s grid systems, providing an organized structure and making it easy for navigation and translation of key analytics and data.

The Results

Accelerator Program

Microsoft for Startups Australia participant

Keynote speaker

at the Australian Space Agency & Geoscience Australia Conference

Maxar

satellite data imagery partner in USA

Consumer sentiment

Winning over the hearts & minds of global citizens with an empathic positioning and clear functional message around service and product offering.

The Bureau

Strategy

Jessica Dimcevski

Creative Direction

Jessica Dimcevski

Brand Design

Jessica Dimcevski
Olivia Godfrey
Laurie Gratton

Webtool Design

ConductHQ
Michael Durey
Olivia Godfrey

Motion Design

Christian Fawell