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BREAD BEAUTY SUPPLY


Haircare basics for not so basic hair.

Bread Beauty Supply’s first sweat-investor. Now a multi-national, multi-million dollar startup trail-blazing the beauty industry.

Haircare basics for not so basic hair.

Bread Beauty Supply’s first sweat-investor. Now a multi-national, multi-million dollar startup trail-blazing the beauty industry.

The Blurr

How do you speak to a beauty audience on shelf? How would they know this product was made just for them? 

An entire sector of beauty consumers were making a major transition from chemical relaxers to more natural products. In a landscape that was outdated and complicated, Founder Maeva Heim saw the need for a brand that spoke to her generation in a $500B~ beauty market. 

The goal: to create not only products, but a community that allowed people of color to feel seen and accepted as they are, giving back time spent on their beauty routines so that they could spend time on what’s important. We began asking these questions with the founder in Bread’s early days, of which Bread was accepted into Sephora’s 2019 Accelerator Program for further brand and product development. 

Services
  • Market Research
  • Brand Strategy Foundation
  • Brand Identity Foundation
  • Stimulus Design
  • Sampler Design
  • Brand Advisory
The Blurr

How do you speak to a beauty audience on shelf? How would they know this product was made just for them?

An entire sector of beauty consumers were making a major transition from chemical relaxers to more natural products. In a landscape that was outdated and complicated, Founder Maeva Heim saw the need for a brand that spoke to her generation in a $500B~ beauty market.

The goal: to create not only products, but a community that allowed people of color to feel seen and accepted as they are, giving back time spent on their beauty routines so that they could spend time on what’s important. We began asking these questions with the founder in Bread’s early days, of which Bread was accepted into Sephora’s 2019 Accelerator Program for further brand and product development.

The Clarity

Jessica Dimcevski (Creative – Director, Blurr) met Maeva Heim (Founder, Bread) in 2018 after returning from living in New York. Maeva at the time, struggling to get local investors to see her vision for a more natural haircare brand for women of color was looking for brand development assistance. After an introduction to each other from a friend, the rest is history.

Blurr’s work provided the foundational creative direction for the brand, a realization of the founder’s vision of self-expression for the modern, millennial and centennial consumer. Brand assets were created with both the founder and target audience, igniting a community of women inspiring and connecting through self-awareness and acceptance.

User-generated content and lo-fi photography aesthetics were used across the brand, both on shelf (packaging) and online to deepen this connection and relatability, with products made for – and with – the customer.

Services
  • Market Research
  • Brand Strategy Foundation
  • Brand Identity Foundation
  • Stimulus Design
  • Sampler Design
  • Brand Advisory
The Clarity

Jessica Dimcevski (Creative – Director, Blurr) met Maeva Heim (Founder, Bread) in 2018 after returning from living in New York. Maeva at the time, struggling to get local investors to see her vision for a more natural hair care brand for women of color was looking for brand development assistance. After an introduction to each other from a friend, the rest is history.

Blurr’s work provided the foundational creative direction for the brand, a realization of the founder’s vision of self-expression for the modern, millennial and centennial consumer. Brand assets were created with both the founder and target audience, igniting a community of women inspiring and connecting through self-awareness and acceptance.

User-generated content and lo-fi photography aesthetics were used across the brand, both on shelf (packaging) and online to deepen this connection and relatability, with products made for – and with – the customer.

Visit the website breadbeautysupply.com

The Results

4+ Countries

stocked the product in the first year of its launch. Including USA, Canada, Australia & New Zealand.

100+ stores

stock Bread

Sephora & Cult Beauty

are proud retailers

3+ Awards

Including Cosmo Best Hair Oil, 2021

$1M+

Venture capital raised

The Bureau

Strategy

Maeva Heim
Jessica Dimcevski

Creative Direction

Maeva Heim
Jessica Dimcevski

Brand Advisory

Jessica Dimcevski, 2019