THE GETTYS GROUP
The Gettys Group, a global collective of hospitality experts, tapped Blurr to evolve their brand identity and voice for a new era. As their first-ever hire stepped into the role of CEO, the company sought to honor their legacy while asserting a bold vision for the future.
The Gettys Group, a global collective of hospitality experts, tapped Blurr to evolve their brand identity and voice for a new era. As their first-ever hire stepped into the role of CEO, the company sought to honor their legacy while asserting a bold vision for the future.
The Blurr
The Gettys Group has built a 30-year reputation as an industry leader in interior design, procurement, and development. However, their existing brand no longer reflected the full scope of their expertise or their ambitions for the future. They sought a new brand identity that could seamlessly unite creative vision and business acumen, positioning them as the go-to partner in hospitality design and development.
SERVICES
Brand Strategy
Verbal Identity
Visual Identity
Motion Design
Art Direction
Website Design
Website Development
The Gettys Group has built a 30-year reputation as an industry leader in interior design, procurement, and development. However, their existing brand no longer reflected the full scope of their expertise or their ambitions for the future. They sought a new brand identity that could seamlessly unite creative vision and business acumen, positioning them as the go-to partner in hospitality design and development.
Gettys gets hospitality, from storyline to bottomline. A considered use of blue paired with a bold typographic approach balances creativity with credibility, while a foundational grid system conveys structure and flexibility. Photography shifts focus from static spaces to lived-in moments, revealing the detailed thinking behind each guest experience. Together, these elements emphasize Gettys’ position as the rare partner who speaks the languages of both hospitality design and development with equal fluency.
The Clarity
Gettys gets hospitality, from storyline to bottomline. A considered use of blue paired with a bold typographic approach balances creativity with credibility, while a foundational grid system conveys structure and flexibility. Photography shifts focus from static spaces to lived-in moments, revealing the detailed thinking behind each guest experience. Together, these elements emphasize Gettys’ position as the rare partner who speaks the languages of both hospitality design and development with equal fluency.
