SOCIETY DE LA RASSI
Society De La Rassi is a premium de-alcoholized sparkling wine that beckons to the bold. A marriage of tradition and innovation, SDLR raises a glass to a group of previously overlooked consumers: the sober-curious and highly-social.
Society De La Rassi is a premium de-alcoholized sparkling wine that beckons to the bold. A marriage of tradition and innovation, SDLR raises a glass to a group of previously overlooked consumers: the sober-curious and highly-social.
The Blurr
Blurr was engaged to develop the brand identity from the ground up, to create a premium offering for an emerging market. As a champagne alternative in a category dominated by heritage brands, how can a newcomer garner equal or greater gravitas for its quality and craft?
SERVICES
Brand Strategy
Naming
Tone of Voice
Visual Identity
Package Design
Brand Guidelines
Blurr was engaged to develop the brand identity from the ground up, to create a premium offering for an emerging market. As a champagne alternative in a category dominated by heritage brands, how can a newcomer garner equal or greater gravitas for its quality and craft?
Society De La Rassi is an invitation. A marriage of timeless craft and modern innovation, each sip is a salute to the unexpected. Blending tradition and tomorrow, complexity and simplicity, the brand identity is anchored in a bold red rectangle — a portal into moments of meaningful connection. Whether viewed from from behind a dark bar, during pours at a dinner party, or in a blurry photograph from the night before, the bright red portal creates a striking, memorable symbol: your call to join the Society.
The Clarity
Society De La Rassi is an invitation. A marriage of timeless craft and modern innovation, each sip is a salute to the unexpected. Blending tradition and tomorrow, complexity and simplicity, the brand identity is anchored in a bold red rectangle — a portal into moments of meaningful connection. Whether viewed from from behind a dark bar, during pours at a dinner party, or in a blurry photograph from the night before, the bright red portal creates a striking, memorable symbol: your call to join the Society.
Irreverent typography re-interprets heritage and luxury cues into an iconic label that feels modern and timeless. Carefully crafted with manual printing techniques that are an homage to classical craft, with an undeniably modern edge.
Rooted in shared experiences, cultural resonance, and human connection, Society De La Rassi claims its place both in the wine aisle and in the lives of social circles who dare to celebrate differently.
