Melbourne Online 20 August 2022 - 13:14 New York Offline 19 August 2022 - 23:14 Chicago Offline 19 August 2022 - 22:14

PETITE PLANET


The wisdom of the world in the palm of your hands. A new world, natural baby care brand that speaks to mothers across the world.

The wisdom of the world in the palm of your hands. A new world, natural baby care brand that speaks to mothers across the world.

The Blurr

How do you create a brand that connects to mothers around the globe, while considering language and cultural barriers?

With millennial purchasing behaviours moving towards boutique, natural baby care brands, Johnson’s needed to expand its market share. The premium baby care sector needed a new world brand that spoke to evolving consumer needs, alongside renewed, safer formulas.

Services
  • Global Consumer & Stakeholder Research
  • Product Development
  • Naming
  • Brand Strategy and Story
  • Brand System and Visual Identity
  • Packaging Design
  • Finished Art
  • BASES Testing
The Blurr

How do you create a brand that connects to mothers around the globe, while considering language and cultural barriers?

With millennial purchasing behaviours moving towards boutique, natural baby care brands, Johnson’s needed to expand its market share. The premium baby care sector needed a new world brand that spoke to evolving consumer needs, alongside renewed, safer formulas.

Services
  • Global Consumer & Stakeholder Research
  • Product Development
  • Naming
  • Brand Strategy and Story
  • Brand System and Visual Identity
  • Packaging Design
  • Finished Art
  • BASES Testing
The Clarity

Leaning into Johnson’s global presence (150+ countries) our strategy centred around one common insight from mothers around the world: they all want to share their wisdom, and to nurture and provide their babies with the best start. 

With a product range focussed on deriving the best ingredients from around the globe, the packaging suite features mother and baby animals caring for each other through kinship. Each pair of animals represented each product’s key ingredient origin. Petite Planets’ patented brand colour depicts the sky – a connector for all mothers around the world. 

The Clarity

Leaning into Johnson’s global presence (150+ countries) our strategy centred around one common insight from mothers around the world: they all want to share their wisdom, and to nurture and provide their babies with the best start. 

With a product range focussed on deriving the best ingredients from around the globe, the packaging suite features mother and baby animals caring for each other through kinship. Each pair of animals represented each product’s key ingredient origin. Petite Planets’ patented brand colour depicts the sky – a connector for all mothers around the world. 

The Results

Launched in 100+

countries in four years

The most premium

line of baby care within the Johnson & Johnson brand house

The Bureau

Lead Strategist

Mona Elsayed

Strategist

Dan Pratt

Creative Direction

Jessica Dimcevski

Design

Kelli Adams
Lauren Ewings
Ennis Chung

Made possible with

Redscout, New York