OFFICE OF PLANETERY OBSERVATIONS
A tailored approach to eco-solutions, that you don’t need to be a rocket scientist to understand.
Creating a brand for a service up in the sky, and bringing it down to earth.
A tailored approach to eco-solutions, that you don’t need to be a rocket scientist to understand.
Creating a brand for a service up in the sky, and bringing it down to earth.
The Blurr
How do you define a business and offering made to benefit the whole earth? How do you bring more of what makes us human into a science-led industry? How do we speak about complex information and insights with empathy and clarity?
With equal expertise in city planning and earth science OPO provides near real-time environmental analytics from satelite. OPO found it challenging to communicate clearly and effectviely its services and products, in a cateogry full of complex and layered methodologies, analytics, and jargon. Founder, Thomas Gooch came to Blurr to help bring the brand and its offering to a place that consumers could understand.
Services
How do you define a business and offering made to benefit the whole earth? How do you bring more of what makes us human into a science-led industry? How do we speak about complex information and insights with empathy and clarity?
With equal expertise in city planning and earth science OPO provides near real-time environmental analytics from satelite. OPO found it challenging to communicate clearly and effectviely its services and products, in a cateogry full of complex and layered methodologies, analytics, and jargon. Founder, Thomas Gooch came to Blurr to help bring the brand and its offering to a place that consumers could understand.
In an industry that places science and technology first, Blurr positioned OPO to be nature and people first. Where others use industry jargon and acronyms, OPO would use relatable, colloquial language and communications.
To do this, we prioritised empathy and humanity, telling a story and vision that the founder could move forward with, of how Office Of Planetary Observations – OPO, came to be. The brand identity was built around the symmetry of the moon and the earth’s grid systems, providing an organised structure and making it easy for navigation and translation of key analytics and data.
The Clarity
In an industry that places science and technology first, Blurr positioned OPO to be nature and people first. Where others use industry jargon and acronyms, OPO would use relatable, colloquial language and communications.
To do this, we prioritised empathy and humanity, telling a story and vision that the founder could move forward with, of how Office Of Planetary Observations – OPO, came to be. The brand identity was built around the symmetry of the moon and the earth’s grid systems, providing an organised structure and making it easy for navigation and translation of key analytics and data.
The Results
Sponsorship
Powered by Microsoft Azure
Accelerator Program
Microsoft for Startups Australia participant
Keynote speaker
at the Australian Space Agency & Geoscience Australia
Consumer sentiment
Winning over the hearts & minds of global citizens with an empathic positioning and clear functional message around service and product offering
