NUDA
Consumers are demanding more from their food than ever. They want simple ingredients with maximum nutritional impact. While superfood pasta has gained momentum, from gluten-free alternatives to protein-packed formulations, innovation around the actual ingredients has been limited. Nuda came to us with something genuinely new: an almond-based superfood pasta.
Consumers are demanding more from their food than ever. They want simple ingredients with maximum nutritional impact. While superfood pasta has gained momentum, from gluten-free alternatives to protein-packed formulations, innovation around the actual ingredients has been limited. Nuda came to us with something genuinely new: an almond-based superfood pasta.
The Blurr
With shelves crowded by better-for-you options, our challenge was to carve out a clear niche, in both audience and design.
Could we elevate almond pasta beyond being another buzzy high-protein promiser, while also highlighting the broader benefits of almonds such as fibre, healthy fats, and nutrient density? And most importantly: could we capture the imagination of the skeptics… the pasta purists who are driven by the perfect al dente texture and taste?
Services
- Brand Strategy
- Verbal identity
- Visual identity
- Packaging Design
With shelves crowded by better-for-you options, our challenge was to carve out a clear niche, in both audience and design.
Could we elevate almond pasta beyond being another buzzy high-protein promiser, while also highlighting the broader benefits of almonds such as fibre, healthy fats, and nutrient density? And most importantly: could we capture the imagination of the skeptics… the pasta purists who are driven by the perfect al dente texture and taste?
Today, truly health-conscious pasta lovers restrict consumption due to its perceived heaviness and lack of nutrition. To reach for pasta, they required an end-to-end experience in complete balance—crave-able flavor and texture, trustworthy nutrition, a lighter bite, and design that looks as good as it tastes. Partnering with a master chef gave us the credibility to deliver on all of it at once. Nuda invites you inside their personal kitchen—the intimate space where they refine everyday recipes nutritious enough for pro athletes and elevated enough for discerning palates. Stainless steel counters. Ingredients treated like they matter. Minimalist, but rich with the textures of craft. The visual identity embraces our name—naked, stripped of Italian clichés to showcase almond’s ability to anchor multicultural cuisines, from sesame noodles to cacio e pepe. Focusing on its experience over its star ingredient allows the system to scale across chef-crafted superfoods—pasta today, sauces tomorrow.
Bold black packaging cuts through category noise on shelf, drawing eyes with contrast and negative space. Full-bleed imagery on back doubles down on appetite appeal. Infographic-inspired typography showcases almond’s nutritional x-factor, balanced by an organic wordmark inspired by linguini itself. “Pasta Senza Cazzate” (pasta without BS) keeps one foot in the category with colloquial Italian, signaling our commitment to both flavor and minimalism.
- Brand Strategy
- Verbal identity
- Visual identity
- Packaging Design
The Clarity
Today, truly health-conscious pasta lovers restrict consumption due to its perceived heaviness and lack of nutrition. To reach for pasta, they required an end-to-end experience in complete balance—crave-able flavor and texture, trustworthy nutrition, a lighter bite, and design that looks as good as it tastes. Partnering with a master chef gave us the credibility to deliver on all of it at once. Nuda invites you inside their personal kitchen—the intimate space where they refine everyday recipes nutritious enough for pro athletes and elevated enough for discerning palates. Stainless steel counters. Ingredients treated like they matter. Minimalist, but rich with the textures of craft. The visual identity embraces our name—naked, stripped of Italian clichés to showcase almond’s ability to anchor multicultural cuisines, from sesame noodles to cacio e pepe. Focusing on its experience over its star ingredient allows the system to scale across chef-crafted superfoods—pasta today, sauces tomorrow.
The Details
Bold black packaging cuts through category noise on shelf, drawing eyes with contrast and negative space. Full-bleed imagery on back doubles down on appetite appeal. Infographic-inspired typography showcases almond’s nutritional x-factor, balanced by an organic wordmark inspired by linguini itself. “Pasta Senza Cazzate” (pasta without BS) keeps one foot in the category with colloquial Italian, signaling our commitment to both flavor and minimalism.