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MELLO


How do you create a sensorial spa that authentically bridges tradition with modern design and innovation?

How do you create a sensorial spa that authentically bridges tradition with modern design and innovation?

The Blurr

While Bali has become a global wellness hub, blending luxury with traditional practices, it often loses touch with the island’s cultural roots. This presented a unique opportunity for a modern wellness brand to authentically bridge tradition and innovation.

SERVICES

Brand Strategy
Visual Identity
Tone of Voice
Digital UX/UI Design
Customer Journey
Wayfinding
Art Direction
Brand Guidelines

The Blurr

While Bali has become a global wellness hub, blending luxury with traditional practices, it often loses touch with the island’s cultural roots. This presented a unique opportunity for a modern wellness brand to authentically bridge tradition and innovation.

The Clarity

A refreshing perspective and a simple philosophy grounded in tradition: everyone deserves moments of quiet, luxury, rejuvenation, presence, playfulness, and self-care.The Mello Measure is a spectrum of form, feeling, and function designed to guide clients toward treatments that meet them exactly where they are. Choose your ‘Mello moment’ or mood when it comes to music that plays during treatments, the tea choice while you wait at reception, to the scent of oils in your treatment and more.

The Clarity

A refreshing perspective and a simple philosophy grounded in tradition: everyone deserves moments of quiet, luxury, rejuvenation, presence, playfulness, and self-care.The Mello Measure is a spectrum of form, feeling, and function designed to guide clients toward treatments that meet them exactly where they are. Choose your ‘Mello moment’ or mood when it comes to music that plays during treatments, the tea choice while you wait at reception, to the scent of oils in your treatment and more.

The Bureau

Creative Director

Jessica Dimcevski

Strategy Director

Danielle Sampson

Art Direction

Akansha Kukreja

Design

Akansha Kukreja
Andy Webb
Alicia Goodmanson
Laurie Grattan

Tone of Voice

Erika Geraerts

Animation

Zane Flynn

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