Melbourne Offline 5 December 2022 - 03:59 New York Online 4 December 2022 - 11:59 Chicago Online 4 December 2022 - 10:59

MAJOR GLAZIER


The difference is clear. Creating a memorable brand in an often forgotten industry.

The difference is clear. Creating a memorable brand in an often forgotten industry.

The Blurr

How do you create a brand that sticks, in a field often forgotten about, yet utilized in every building or residence?

Peter, the founder of Major Glazier, at the ripe age of 24, saw a new generation of clientele – builders, tradesmen, and first homeowners – in need of his services. This generation favoured friendliness over power-trips, kindness over pushiness, and genuine personality over corporate jargon. With a vision to streamline the business through a website featuring a first-of-its-kind questionnaire, the user would be able to measure and request/receive a quote instantly.

Peter came to Blurr to help give his company an edge, and to cut through an outdated industry with a brand personality that only his company could truly own.

Services
  • Naming
  • Tone of Voice
  • Brand Identity
  • Website Design
  • Illustration
  • 3D Illustration
  • Motion Design
  • Art Direction
  • Photography
The Blurr

How do you create a brand that sticks, in a field often forgotten about, yet utilized in every building or residence?

Peter, the founder of Major Glazier, at the ripe age of 24, saw a new generation of clientele – builders, tradesmen, and first homeowners – in need of his services. This generation favoured friendliness over power-trips, kindness over pushiness, and genuine personality over corporate jargon. With a vision to streamline the business through a website featuring a first-of-its-kind questionnaire, the user would be able to measure and request/receive a quote instantly.

Peter came to Blurr to help give his company an edge, and to cut through an outdated industry with a brand personality that only his company could truly own.

The Clarity

The difference here is clear. High class glass, made easy. A personable brand experience that heroes the friendly nature of the team behind Major Glazier. With a distinct brand name – it cuts through the bland industry landscape, while simultaneously bringing a smile to anyone born in the late 80s and 90s, giving it its edge.

Blurr created a memorable brand identity for Major Glazier, featuring humorous illustrations of the founder Peter, and a website featuring an interactive swipe screen on landing, reminiscent of wiping fog off steamy glass. Dynamic retro-futurist typography, and a to-the-point tone of voice, made Major Glazier the easiest (and happiest) place to find and order your glass needs on the internet

Visit the website majorglazier.com.au

Services
  • Naming
  • Tone of Voice
  • Brand Identity
  • Website Design
  • Illustration
  • 3D Illustration
  • Motion Design
  • Art Direction
  • Photography
The Clarity

The difference here is clear. High class glass, made easy. A personable brand experience that heroes the friendly nature of the team behind Major Glazier. With a distinct brand name – it cuts through the bland industry landscape, while simultaneously bringing a smile to anyone born in the late 80s and 90s, giving it its edge.

Blurr created a memorable brand identity for Major Glazier, featuring humorous illustrations of the founder Peter, and a website featuring an interactive swipe screen on landing, reminiscent of wiping fog off steamy glass. Dynamic retro-futurist typography, and a to-the-point tone of voice, made Major Glazier the easiest (and happiest) place to find and order your glass needs on the internet

Visit the website majorglazier.com.au

The Results

50%

rise in social media engagement within the first 4 months of website launch

25%

increase in social media followers within the first 4 months of website launch

15%

rise in new business within the first 6 months of website launch

The Bureau

Strategy

Jessica Dimcevski

Naming

Jingleheimer Co.

Creative Direction

Jessica Dimcevski

Design

Laurie Grattan
Olivia Godfrey
Fiona Miras

Illustration

Steve Gavan

3D Illustration

Edward Lee

Motion Design

Sharin Yofitasari

Development

Rowan Edward

Print Partner

HHHI