LUCIA
Lucia is a masterfully simple Mediterranean eatery located in South Melbourne, spanning three levels that include a bar, café, and an underground wine vault. Anchored by old-school, friendly service, Lucia unfolds as the perfect place to bring your boss, your friend, or your lover.
Lucia is a masterfully simple Mediterranean eatery located in South Melbourne, spanning three levels that include a bar, café, and an underground wine vault. Anchored by old-school, friendly service, Lucia unfolds as the perfect place to bring your boss, your friend, or your lover.
The Blurr
How can we marry a cuisine that’s admired for its simplicity with a narrative that’s rich enough to inform every inch of a lively space? In a city known for its buzzworthy restaurants, how do we secure Lucia’s spot in the scene?
SERVICES
How can we marry a cuisine that’s admired for its simplicity with a narrative that’s rich enough to inform every inch of a lively space? In a city known for its buzzworthy restaurants, how do we secure Lucia’s spot in the scene?
It’s believed that St. Lucia, the Roman patron saint of light, ceremoniously removed her own eyes to prove her beauty lay within, not something to behold. In Lucia, her illustrious story is reimagined through the perspective of a modern, romantic muse. With her eyes cleverly concealed throughout, patrons are reminded to savor each offering beyond its inherent beauty. Her story is woven through over 50 unique expressions within the restaurant space and Via Lucia, her sister café and marketplace.
Within the first 2 months from launch, Lucia:
Grew 8000+ followers on Instagram
Received 150 event requests
Earned 19 Press features Inc. Broadsheet, Concrete Playground, and Gourmet Traveller
Is operating at 100% capacity.
Saw 25% higher spend per head than anticipated
Saw 20% more revenue than anticipated
The Clarity
It’s believed that St. Lucia, the Roman patron saint of light, ceremoniously removed her own eyes to prove her beauty lay within, not something to behold. In Lucia, her illustrious story is reimagined through the perspective of a modern, romantic muse. With her eyes cleverly concealed throughout, patrons are reminded to savor each offering beyond its inherent beauty. Her story is woven through over 50 unique expressions within the restaurant space and Via Lucia, her sister café and marketplace.
