Melbourne Offline 26 September 2022 - 22:40 New York Offline 26 September 2022 - 08:40 Chicago Offline 26 September 2022 - 07:40

HHHI


First impressions are everything. Saying HHHI for friends with a novelty Print & Paper Sample Pack, showcasing the endless possibilities of HHHI’s Bossboard™ range.

First impressions are everything. Saying HHHI for friends with a novelty Print & Paper Sample Pack, showcasing the endless possibilities of HHHI’s Bossboard™ range.

The Blurr

How do you create an epic introduction Print & Paper Sample Pack for designers and design studios across the globe, that shows off HHHI’s hundreds of print finishes and paper options?

For their first ever collaboration, HHHI asked Blurr to create a teaser of their Bossboard™ range – a tactile version of an introduction: a handshake, hug, or hello.

The challenge was to translate what these greetings feel like IRL. How would their energies feel to touch? How could they come to life on paper? Could we create a set of cards that felt like a keepsake? That people wanted to stick on their walls or place at their desk, not just for print jobs, but for future reference and inspiration. 

Services
  • Product Development
  • Design
  • Content Strategy & Story
The Blurr

How do you create an epic introduction Print & Paper Sample Pack for designers and design studios across the globe, that shows off HHHI’s hundreds of print finishes and paper options?

For their first ever collaboration, HHHI asked Blurr to create a teaser of their Bossboard™ range – a tactile version of an introduction: a handshake, hug, or hello.

The challenge was to translate what these greetings feel like IRL. How would their energies feel to touch? How could they come to life on paper? Could we create a set of cards that felt like a keepsake? That people wanted to stick on their walls or place at their desk, not just for print jobs, but for future reference and inspiration. 

The Clarity

A layered Print & Paper Sample Pack ready for the mind, heart, and senses to explore. A memorable combo of ink and pink.

Building on the HHHI brand story, Blurr created a lively introduction pack that was made to be touched, shared, and photographed: out of the ordinary print finishes and unique combinations that pushed the boundaries of what’s possible with print. Textural patterns depicting the feeling of each greeting (hug, hello, handshake) showcased the papers, finishes and print trends other print suppliers weren’t offering competitively – neon Pantones, letterpress printing, edge painting and full foil coverage.

Services
  • Product Development
  • Design
  • Content Strategy & Story
The Clarity

A layered Print & Paper Sample Pack ready for the mind, heart, and senses to explore. A memorable combo of ink and pink.

Building on the HHHI brand story, Blurr created a lively introduction pack that was made to be touched, shared, and photographed: out of the ordinary print finishes and unique combinations that pushed the boundaries of what’s possible with print. Textural patterns depicting the feeling of each greeting (hug, hello, handshake) showcased the papers, finishes and print trends other print suppliers weren’t offering competitively – neon Pantones, letterpress printing, edge painting and full foil coverage.

The Bureau

Naming

Jingleheimer

Product Strategy

Jessica Dimcevski

Creative Direction

Jessica Dimcevski

Design

Jessica Dimcevski
Olivia Godfrey

Copywriting

Lucy Guernier
Jessica Dimcevski

Print Partner

HHHI

Photography

Andrew Kuypers