Melbourne Online 20 August 2022 - 13:14 New York Offline 19 August 2022 - 23:14 Chicago Offline 19 August 2022 - 22:14

BATCHED WITH CO


Great drinks deserve great company. A D2C cocktail brand honoring the moments and occasion, not just the beverage.

Great drinks deserve great company. A D2C cocktail brand honoring the moments and occasion, not just the beverage.

The Blurr

How do you build a cocktail brand heroing hospitality in its truest form, and the stories shared around the dinner table that its founders are known for? How do you prioritise this tradition in a saturated cocktail market that is centred around the art of mixology and bartending?

Built in the midst of Covid19 by a Melbourne hospitality group, the founders came to us knowing they could create a quality cocktail – meaningful moments, organic ingredients, and a personalised approach rich in culture and family traditions was second nature – but they were confused as to what brand story they would tell. They approached Blurr to help them launch a cocktail company during the pandemic to save their restaurants, and make real the dream of batching tailored cocktails.

Services
  • Business strategy
  • Brand strategy & story
  • Brand system
  • Naming & brand vision
  • Packaging design
  • Website design
  • Illustration
  • Motion design
The Blurr

How do you build a cocktail brand heroing hospitality in its truest form, and the stories shared around the dinner table that its founders are known for? How do you prioritise this tradition in a saturated cocktail market that is centred around the art of mixology and bartending?

Built in the midst of Covid19 by a Melbourne hospitality group, the founders came to us knowing they could create a quality cocktail – meaningful moments, organic ingredients, and a personalised approach rich in culture and family traditions was second nature – but they were confused as to what brand story they would tell. They approached Blurr to help them launch a cocktail company during the pandemic to save their restaurants, and make real the dream of batching tailored cocktails.

The Clarity
Everything surrounding the drink is as important as the drink itself: the people you drink with, the glass you drink from, the atmosphere and feelings exchanged during these times. They all come together to contribute to meaningful moments in our lives.
With sharing stories at the centre of the brand experience, the product experience would also be designed to be shared. Two drinks in every bottle, garnishes for each cocktail, handwritten family recipes with each parcel, quotes inspired by food, wine, and travels. 
The brand tells the story of the founder’s culture and culinary experiences. From the mum who cooks the biscotti that comes with each Limoncello; to the restaurant staff who slice and dehydrate every piece of orange for the Negroni’s and Old Fashioned’s. The founder had tweaked dozens of recipes passed down from his family to perfect the final product and the brand would centre these themes of community and connection. Nonna’s simple, handwritten recipes were used for the tissue wrapping – so you can satisfy your stomach as you sip on a cocktail; old family photos of loved ones sharing a drink and meal were the key brand visuals, as opposed to generic stock or new campaign photography. 
Visit the website batchedwith.co
Services
  • Business strategy
  • Brand strategy & story
  • Brand system
  • Naming & brand vision
  • Packaging design
  • Website design
  • Illustration
  • Motion design
The Clarity

Everything surrounding the drink is as important as the drink itself: the people you drink with, the glass you drink from, the atmosphere and feelings exchanged during these times. They all come together to contribute to meaningful moments in our lives.

With sharing stories at the centre of the brand experience, the product experience would also be designed to be shared. Two drinks in every bottle, garnishes for each cocktail, handwritten family recipes with each parcel, quotes inspired by food, wine, and travels. 

The brand tells the story of the founder’s culture and culinary experiences. From the mum who cooks the biscotti that comes with each Limoncello; to the restaurant staff who slice and dehydrate every piece of orange for the Negroni’s and Old Fashioned’s. The founder had tweaked dozens of recipes passed down from his family to perfect the final product and the brand would centre these themes of community and connection. Nonna’s simple, handwritten recipes were used for the tissue wrapping – so you can satisfy your stomach as you sip on a cocktail; old family photos of loved ones sharing a drink and meal were the key brand visuals, as opposed to generic stock or new campaign photography. 

Visit the website batchedwith.co

The Results

1000

bottles sold during launch

Sold out

within first month of launching

Alternative

revenue stream

Rejuvenated team spirit

Batched with Co highlighted what was important to the founder’s team and what makes hospitality so great: the meaningful conversations, getting to know someone and their story, great food, atmosphere, and classic recipes. That warm, familiar welcome when you walk into your local, and take a sip of your favourite classic cocktail.

The Bureau

Naming & Strategy

Jessica Dimcevski

Creative Direction

Jessica Dimcevski

Design

Olivia Godfrey

Copywriting

Erika Geraerts

Styling

Jessica Dimcevski

Photography

Andrew Kuypers