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Baia di Vino

BAIA DI VINO


Baia di Vino is a window to the bay's most delicious feasts, bringing a taste of the Mediterranean to Melbourne with a playful flare. A brand refresh for this favourite bayside local restaurant, to reimagine fine dining by the beach.

Baia di Vino is a window to the bay's most delicious feasts, bringing a taste of the Mediterranean to Melbourne with a playful flare. A brand refresh for this favourite bayside local restaurant, to reimagine fine dining by the beach.

The Blurr

How to roll out a brand refresh for a restaurant of refined Mediterranean dining, while capturing and honouring the casual atmosphere of the bayside setting it finds itself in. 

Baia di Vino came to Blurr with a seemingly simple yet complex request: How can we hero the high quality of ingredients, wine and service offering without ostracising the relaxed setting of the restaurant? 

We were presented with the challenge of redefining fine dining by the beach. 

SERVICES

Brand Strategy

Visual identity

Copywriting

Art direction

Photography

Illustration

Motion

Website design

Social media campaign design

Social media strategy

The Blurr

How to roll out a brand refresh for a restaurant of refined Mediterranean dining, while capturing and honouring the casual atmosphere of the bayside setting it finds itself in. 

Baia di Vino came to Blurr with a seemingly simple yet complex request: How can we hero the high quality of ingredients, wine and service offering without ostracising the relaxed setting of the restaurant? 

We were presented with the challenge of redefining fine dining by the beach. 

The Clarity

Literally translating to ‘Wine Bay’, Baia di Vino pays homage to the simplicity of European coastal life: simple food, world-class wine, and hospitable service – an expression of what we love most about the Mediterranean found right in Melbournes bayside town of Sandringham. 

By spotlighting the very things that make Bayside so alluring – a summer breeze, boats in the distance, and the eclectic local, playful illustrations created an approachability with lively moments and a lightness amongst the fine dining experience.

By integrating the architecture of the building within the brand, using the archways as a focal point for animations and content, we created a sense of joy and movement throughout Baia di Vino’s identity. This unique style of animations that only Baia di Vino could truly own, gave them a colourful edge and soul in a typically rigid market. Applied to both web and social, the animations were a nod to the team’s easygoing, and fun-loving attitude to upscale dining, making dishes of the highest quality accessible for all. 

Services

Brand Strategy

Visual identity

Copywriting

Art direction

Photography

Illustration

Motion

Website design

Social media campaign design

Social media strategy

The Results
Increased engagement on social by 20%
Improved UX of booking system leading to increased bookings month over month by 10%
Increased traffic to the site by 20%
Media recognition – 10+ PR mentions in Australia Media including Broadsheet, Good Food and Australian Traveller 
Boosted employee morale – The brand refresh saw staff reinvigorated as they re-engaged with the brand. 
The Clarity

Literally translating to ‘Wine Bay’, Baia di Vino pays homage to the simplicity of European coastal life: simple food, world-class wine, and hospitable service – an expression of what we love most about the Mediterranean found right in Melbournes bayside town of Sandringham. 

By spotlighting the very things that make Bayside so alluring – a summer breeze, boats in the distance, and the eclectic local, playful illustrations created an approachability with lively moments and a lightness amongst the fine dining experience.

By integrating the architecture of the building within the brand, using the archways as a focal point for animations and content, we created a sense of joy and movement throughout Baia di Vino’s identity. This unique style of animations that only Baia di Vino could truly own, gave them a colourful edge and soul in a typically rigid market. Applied to both web and social, the animations were a nod to the team’s easygoing, and fun-loving attitude to upscale dining, making dishes of the highest quality accessible for all. 

The Results

+20%

Increase in social media engagement

+10%

Increase in bookings after new UX design of booking system

+20%

Increase in website traffic

10+ Press features

including Broadsheet, Good Food and Australian Traveller 

Boosted employee morale

The brand refresh saw staff reinvigorated as they re-engaged with the brand

The Bureau

Creative Direction

Jessica Dimcevski
Olivia Godfrey

Design

Jessica Dimcevski
Olivia Godfrey

Motion

Jack Jaeschke

Illustration

Morten Kantso
Vera Babida

Website build

Rowan Edward

Photography

Georgia McGregor